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The Message Masters

The Message Masters:
Customized Communications Skills Training

"The single biggest problem in communication is the illusion that it has taken place."
 -- George Bernard Shaw

A media interview, a keynote address, a Congressional hearing, an earnings call, a company town hall – all bad times for original thought. Your reputation and your organization’s future are on the line.

When the focus is on you, you must face the spotlight effectively and with confidence, regardless of whether you want the spotlight. The Message Masters will help you successfully achieve your communications objectives.

MORE THAN 2,000 EXECUTIVES HAVE BENEFITED
With Message Masters, you will benefit from the instruction and guidance of two seasoned senior communications practitioners who have coached more than 2,000 CEOs, PIOs and other spokespersons to become successful persuasive speakers in front of the camera and in front audiences of any size.

Clearview Media Skills Training Workshops

CUSTOMIZED TO MEET YOUR OBJECTIVES
Your intensive Message Masters workshop includes customized classroom instruction, interactive team discussion and individual coaching of every critical element necessary to be a successful and effective communicator, including successive on-camera drills to ensure you’re on message and flawless in your delivery. A Message Masters workshop is one of the most realistic and effective communications skills training programs in the nation.

WHO NEEDS COMMUNICATIONS SKILLS TRAINING?
The answer: Anyone in a position of leadership and authority can benefit from a rigorous Message Masters workshop. Anyone who is in regular contact with your target audience, is considered an organizational spokesperson, or is preparing for a pivotal presentation needs impeccable communications skills.​

Media Interview Tips for CEOs

Andrew Bowen, APR reviews the common pitfalls around media interviews for CEOs. Clearview works with chief executive officers around critical presentations, crisis communications and media interviews.

Bowen describes four typical reactions to the prospect of media interviews: "the delegators," those that will "wing it," those that prepare, but don't get feedback and rehearse, finally, those that are consummate communicators. Which one are you? Watch the video to find out. 

When your reputation or your organization’s future is on the line.

Book a communication skills consultation when you:

  • Anticipate a major speech or presentation that is pivotal to your personal success or that of your organization.
  • Are contacted by journalists or bloggers who want to know the details of a corporate, organizational or personal misstep that has become public, and you need help developing an objective-driven, offensive media relations plan.
  • Sense that events may be unfolding that threaten your personal reputation, or that of your organization, and you need help creating and executing a proactive response plan.
  • Need confidential crisis communications planning and campaign execution.
  • Want support in crafting a vital speech for which specific results or outcomes are required.
  • Need to address any non-crisis, incident-driven, internal or external messaging that mandate specific objectives and outcomes.
  • Want to grow your verbal and non-verbal communications skills as a tactical element of your personal brand and professional advancement.
  • Need immediate and/or long-term, offensive or defensive professional communications consultation from experts who have been there.
  • Need to develop motivational, persuasive messaging and personal capabilities for a specific future event or for your own personal growth and development.
  • Want to transform a normally routine presentation into a memorable performance designed to excite and energize your audience.
  • Must engage in presentation skills development for yourself, your key staff or spokespersons for earnings reports, board presentations, employee meetings, staff meetings, Congressional hearings, internal announcements, event messaging, milestones, legal depositions and more.

MEDIA INTERVIEW TRAINING:

Doctors, scientists at federal agency communicate effectively after experiencing rigorous Message Masters workshops


Experts at the U.S. Centers for Disease Control and Prevention (CDC/ATSDR) wanted to make the most of their interview opportunities to communicate important public health information through the news media. The Clearview/Message Masters team acted as a seamless extension of the CDC's in-house media team to train participants with varying levels of professional experience, age and understanding of the news media. The workshops prepared the CDC's doctors and scientists to organize their communications strategy to ensure their important work was communicated effectively in media interview situations and in their daily work with colleagues, other organizations and partners.

When the news media is on the way... 

BAM! 

Eric Ratcliffe, Director, 360 Advanced, Tampa 
On winning another client who read one of our news releases.

Our Clients

Our Clients: Successful Outcomes


NEW PRODUCT LAUNCH

Clearview helped Deep Rock Water grow new revenues in excess of $1 million by executing a region-wide media relations blitz that saturated the Denver market with news about the company’s launch of specialty coffee products. (Deep Rock Water was later bought by DS Services of America).

PR for High Rise Apartment Developments

REAL ESTATE DEVELOPMENT

Working with Roddy White & Associates and Miller Gallman Developers in Atlanta, Clearview’s marketing/PR strategies helped drive full occupancy for White’s two new residential projects, Buckhead Village Lofts and Mathieson Exchange Lofts, and for Miller Gallman’s Glen Iris Lofts.

ClearviewCOmmunication - Cyber Security client success

BOOSTING TOP LINE REVENUE

Clearview’s confidential client in the cyber security industry grew topline revenues by more than $430,000 in 2016 as a direct result of new clients driven to the firm’s website by Clearview’s media relations strategies.

Clearview Communication  - non-profit PR case study

REACHING AND EMPOWERING MORE KIDS

Destination ImagiNation, the world’s largest creative problem solving competition for youth, grew its worldwide participation from 12,000 teams in 2014 to almost 15,000 teams in 2017 as a result of Clearview’s marketing initiatives.

Road Safe America Non-profit PR success story

NATIONAL MEDIA COVERAGE

When non-profit Road Safe America needed a national presence to generate financial, political and public support for its highway safety initiatives, Clearview generated national media coverage by creating and launching the annual observance of Drive Safer Sunday, celebrated on the Sunday after Thanksgiving every year.

PR cse study - Energy Industry Start-up

NEW ORDERS SOARED

Media visibility generated by Clearview Communications during the startup phase for utilities security firm Ensuren Corporation resulted in a crush of orders for service that required a pause in the marketing program until demand could be met.

Media Relations case study

INCREASED VALUE IN BUYOUT

Media relations strategies and tactics executed by Clearview Communications over a period of two years were credited by executives with E3 Consulting LLC for driving positive national publicity that was a key factor in attracting a favorable buyout offer shareholders accepted.

Clearview Communications - PR case study - non-profit

INCREASED DONATIONS

An internal communications campaign for Blue Pearl Veterinary Partners in Florida increased employee awareness of the firm’s charity of choice, Frankie’s Friends, that resulted in a significant increase in public donations to help pay for treatments for qualifying needy pet parents.

​New product launch? Plan for Success  

Clearview Comminication - non-profit PR case study
Clearview Comminication - non-profit PR case study
Clearview Comminication - non-profit PR case study
Clearview Comminication - non-profit PR case study
Clearview Comminication - non-profit PR case study
Clearview Comminication - non-profit PR case study
Clearview Comminication - non-profit PR case study

Clearview performed magnificently in achieving publicity and visibility for us with our key audiences. They performed so well, in fact, that they served as our interim marketing department during a time of transition for us. After seeing my firm pop up on important international industry news feeds time and again, I told Andy, ‘we’re everywhere!

Cathy Conner, CEO, 
Universal Well Site Solutions, Oklahoma City


Some of Clearview's media interview skills development work includes:

Clearview media skills training for CDC
Clearview Media Training for United Way
Clearview Comminication - non-profit PR case study
Media Interview Training
Media Skills Training for Tampa General Hospital
Clearview Comminication - non-profit PR case study
Media Interview skills coaching
media interview skills coaching
Media Skills Training for Tampa General Hospital
Media Interview skills coaching

Because all of Clearview Communications/The Message Masters crisis communications initiatives are confidential, here are some of our key accomplishments without specific client identifiers.

tv interview - tv camera

CEO learns brevity, is quoted on national news

CHALLENGE: CEOs are passionate, knowledgeable and generally very excited about their companies. That's understandable and, in most circumstances, laudable. When CBS News called our commercial real estate client in Atlanta asking for an interview with its CEO about local economic conditions, we knew we had to help him learn a calm, thoughtful approach to presenting his messaging. He was accustomed to lengthy explanations of his ideas, thoughts and insights about his industry and the economy, often rambling on for minutes at a time without stopping.


OUTCOME: The CEO hit all of his messaging in the interview. His close-up and 8-second soundbite made the lead story on the CBS Evening News.


Medis interview and presentation skills training

Angry crowd, neutral story

CHALLENGE: Prepare government doctors and scientists for potentially contentious public hearing with angry residents of a Louisiana parish understandably upset about petrochemical toxins in their air, soil and water.


OUTCOME: Clearview proactively scheduled meetings we could control with the local print and broadcast news media at the newspaper office the morning before the public hearing to:

  • Answer media questions with our messaging
  • Provide accurate, factual and up-to-date information on positive initiatives by the government agency to identify the source of the toxins
  • To provide a list of actions local citizens could take to avoid exposure risks
  • And to discuss a potential timeline for remediation.

Although citizens and special interests at the raucous public hearing angrily vocalized their criticisms and distrust of our doctors and scientists and remedial actions planned by the government, the local media's coverage the next day did not focus on the angry crowds and was neutral-to-positive in tone.


 forklift truck loading pallets of paper in truck

What do we say and do if the worst happens?

CHALLENGE: Following the BP/Deepwater Horizon oil spill in the Gulf of Mexico in 2010, the board of directors of one of the world's largest paper products manufacturing companies proactively recommended crisis communications media interview training for its frontline staffs at 11 paper mills in Canada and the U.S. The board feared that because paper mills require significant water resources for their industrial processes, most are located on rivers in rural areas that could be polluted beyond recovery from a major industrial spill from one of the plants.

OUTCOME: Clearview Communications/The Message Masters was contracted to provide onsite crisis communications and community relations training for mill management and staff at the 11 sites in order to prepare them to communicate effectively and factually with the media and their communities in the event of a spill or discharge. Clearview/The Message Masters worked closely with the mills' safety, environment, health, human resources and operations staff to craft customized communications and operations response plans for each department. Our recommendations for the mill management to strengthen their media and community outreach initiatives to develop stronger ties with those stakeholders was followed completely so that all could work as closely together as possible to mitigate any future pollution event. To date, there have been no accidental spills or discharges at any of the mills. (Clearview's primary media training expert, Andrew Bowen, APR, was on 22 planes in six weeks in Canada and the U.S to complete the communications training as quickly as the paper company's board had requested).

I LOVE THIS. I feel energy. I feel sucked in from the kitchen cutting onions. Wow. I am, well, wowed 🙂

Marketing Executive Drew Coburn with an international non-profit,
raving over PSA copy written by Clearview


case study - Clearview Crisis Communications Management

AIR AMBULANCE CRASH

When an air ambulance crashed in New Mexico, killing the pilot, co-pilot, the ill child and his mother, Clearview was called in by Crisis Management International to manage the initial crush of media attention while counseling grieving company executives on appropriate responses to numerous media and public requests for comment.

hotel crisis communications case study

INTERNATIONAL HOTEL CHAIN

Clearview ’s recommendations for calm, in order to gather all the facts and details before responding publicly, saved a major international hotel chain from embarrassment after it was learned the chain’s IT vendor was actually the hack victim. Clearview consulted on appropriate messaging for the customer notification phase that focused on customer care and pending remedies rather than assigning blame.

university - crisis communications case study

UNIVERSITY

After hackers stole confidential student data from computers at a major private university in Florida, Clearview provided crisis communications guidance that resulted in a return to normal operations and restoration of confidence in the administration in less than a week.

property management - crisis communications case study

REAL ESTATE PROPERTY MANAGEMENT

Facing a major lawsuit for allegedly allowing second-floor patio decks at its condominium complex to dangerously deteriorate, a commercial real estate firm asked Clearview for crisis communications guidance. Clearview convinced property owners that the lawsuit, planned by the complex’s hot-headed HOA Board, would freeze their properties in costly, drawn-out litigation, while a better remedy would be to allow the commercial real estate firm to repair the balconies. Pressure from the property owners motivated the HOA Board to change its mind, the lawsuit was withdrawn and the balconies repaired.

case study - school crisis commuincations

K-12 SCHOOL

When angry parents threatened to withdraw their children en masse from a Catholic school because of a misreported bullying incident, Clearview launched an informational campaign to provide parents with the facts, along with a pledge by the school’s staff to renew its dedication to anti-bulling policies. The crisis subsided and faith in the headmaster and staff was restored.

insurance industry crisis communications case study

INSURANCE INDUSTRY

Inappropriate incidents of sexual touching by a home exam employee of a draw-lab company providing service to a life insurance firm threatened to damage the reputation (and stock value) of the two well-known public companies. Clearview worked with both companies’ legal counsel and their spokespersons to develop truthful, factual messaging about the incidents and the employee’s termination and proactively set up interviews with influential national media to get our side of the story out first. There was no media coverage until the ex-employee was indicted. Prosecutors named our clients and their customers as victims of a criminal act, and the media included our messaging.

Superb!

Zygmunt Jablonski, Senior Vice President,
 Domtar Corporation, Montreal

The complete CEO has effective media interview skills

Successful media interviews require planning, practice

Roberto C. Goizueta, the late chairman and chief executive officer of the Coca-Cola Company, presided over an historic period of record growth in his company’s business, profits, stock price and geographic expansion. During his tenure at the helm of the beverage giant from 1980 to 1997, Coke became the best known brand in the world, and made legions of investors millionaires. Those were heady days at Coke, fondly remembered.

Continue reading

A risk analysis process can help CEOs avoid a crisis

Could a corporate crisis put your business out of business, or cause a major financial setback?

If it’s not managed effectively, the answer is clearly “yes.” As a CEO, that fact might be one of the concerns that keeps you awake at night. The chances are good you won’t even see the crisis coming unless you take steps now to assess your vulnerabilities.  Where are the soft spots, the areas most likely to generate a corporate, product or organizational crisis? Just how vulnerable are you? The only way to answer those questions is to roll up your sleeves and start digging.

Continue reading

Before sale or merger, consider a PR campaign to increase firm’s book value

Investing in market visibility multiplies profit when owners plan to sell or merge

Owners considering sale or merger should be doing all they can to improve company book value – and increase profit. One established method of doing both is to plan and launch a well-crafted public relations campaign that drives positive visibility to multiply brand value. Here is some research that supports taking that action: Continue reading

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Our Services: Positive Visibility

Clearview Communications, a Full Service Agency

Media Interview Skills Training

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Media Relations 

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Corporate Communications

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Crisis Communications

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Who and How We Can Help 

Business verticals and subjects/Issues in which Clearview Communications has excelled:

​It's the whole alphabet!

A. Accounting; aviation; aerospace

B. Biotech; business in general; banking

C. Construction (commercial and residential); condominiums; crisis communications; cancer; capital campaigns

D. Defense contracting; drilling; data security

E. Environment and environmental issues management; energy; education; editing

F. Financial sector; factoring/financing

G. Government and the public sector; garbage (to gas)

H. Healthcare; hospitals; hospitality

I. Industrial organizations; investment advisors

J. Justice organizations (non-profit defense of indigents)

K. Knowledge management

L. Legal; law; litigation PR; leasing; lobbying, luxury healthcare

M. Manufacturing; military; medicine

N. Nanotechnology; non-for-profit

O. Oil and gas; fracking

P. Parenting; child and family issues; paper manufacturing; politics; prisons

Q. Quality assurance; customer service

R. Religion; restaurants; real estate; commercial and residential

S. Sales and marketing organizations

T. Tourism, transportation/trucking

U. Union and labor issues/organizations

V. Vision development; mission, branding exercises

W. Water and resource management (drinking and public supplies), writing

X. Xylene (chemical industry, government agencies); X-ray technology

Y. Youth; YMCA; scouting

Z. Zoos; Zionism

I am asking you to stop the PR for now.
We can’t keep up with the orders!

Ken Miller, CEO, Ensuren Corporation, Denver

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